The details are not the details. They make the design.
- Charles Eames
(This is occasionally quoted as "The details are not the details. They make the product.")
Wednesday, October 27, 2010
Saturday, October 2, 2010
Zeldman on mobile
@zeldman: The Web 2.1 experience is a mobile experience. "Users aren't taking the new web sitting down."
If mobile is a second-thought, if it isn’t your primary target, you’re doing it wrong.
If mobile is a second-thought, if it isn’t your primary target, you’re doing it wrong.
On affecting change
If you don’t speak up, you can’t affect change.
If you aren’t affecting change, you can’t be effective.
If you aren’t affecting change, you can’t be effective.
On being outspoken
Speak up. Challenge “the way we’ve always done things” and “the company way.”
No one ever won awards for defending the middle ground.
No one ever won awards for defending the middle ground.
On promotional sales
When everything is on promo, it lowers your reputation.
Are you going out of business? Is your stuff not worth it’s retail price?
One item on discount is a sale. More than this is cause for distrust.
Are you going out of business? Is your stuff not worth it’s retail price?
One item on discount is a sale. More than this is cause for distrust.
On time
When you say, “We don’t have time in the schedule to do X,”
I hear, “I don’t really care about making something truly awesome.”
Where X = iterating and refining design work, validating the correctness of the project goals, market research, or testing of concept or prototype with end-users to prove the chosen solution is the right one.
I hear, “I don’t really care about making something truly awesome.”
Where X = iterating and refining design work, validating the correctness of the project goals, market research, or testing of concept or prototype with end-users to prove the chosen solution is the right one.
On validating the vision
A lot of design decisions make intuitive sense but can still be wrong.
Validate with qualitative and quantitative research.
Validate with qualitative and quantitative research.
On Judging things by appearance
We put trust in things that are beautiful.
Aesthetics persuade and establish trust.
You do judge a book it's cover.
Aesthetics persuade and establish trust.
You do judge a book it's cover.
On Persuasion
Persuasion is not about doing wrong or to trick people, it's about nudging them in a positive direction.
Thursday, September 30, 2010
On quality
Never release before you’re ready.
Never share something broken with a person who will form an opinion about its quality based on the prototype.
Almost all people form opinions about quality based on the prototype.
Never share something broken with a person who will form an opinion about its quality based on the prototype.
Almost all people form opinions about quality based on the prototype.
On competitive research.
If you spend all your time looking at your competition, your product will look like your competition's ass.
Subscribe to:
Comments (Atom)