Eames on Details

The details are not the details. They make the design.

- Charles Eames


(This is occasionally quoted as "The details are not the details. They make the product.")

Zeldman on mobile

@zeldman: The Web 2.1 experience is a mobile experience. "Users aren't taking the new web sitting down."

If mobile is a second-thought, if it isn’t your primary target, you’re doing it wrong.

On affecting change

If you don’t speak up, you can’t affect change.

If you aren’t affecting change, you can’t be effective.

On being outspoken

Speak up. Challenge “the way we’ve always done things” and “the company way.”

No one ever won awards for defending the middle ground.

On promotional sales

When everything is on promo, it lowers your reputation.

Are you going out of business? Is your stuff not worth it’s retail price?

One item on discount is a sale. More than this is cause for distrust.

On making time

Make time to get it right, or suffer the consequences.

On time

When you say, “We don’t have time in the schedule to do X,”

I hear, “I don’t really care about making something truly awesome.”

Where X = iterating and refining design work, validating the correctness of the project goals, market research, or testing of concept or prototype with end-users to prove the chosen solution is the right one.

On validating the vision

A lot of design decisions make intuitive sense but can still be wrong.

Validate with qualitative and quantitative research.

On Judging things by appearance

We put trust in things that are beautiful.

Aesthetics persuade and establish trust.

You do judge a book it's cover.

On Persuasion

Persuasion is not about doing wrong or to trick people, it's about nudging them in a positive direction.